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Return to Book Page. The Cluetrain Manifesto by Rick Levine. David Weinberger Goodreads Author. This nationally acclaimed best seller is a spirited, original, and wonderfully clluetrain conversation that will challenge, provoke, and forever change your outlook on the digital economy.
A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable law This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy.
A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business–and what business needs to know to weather the seismic aftershocks.
Paperbackpages. Published January 10th by Basic Books first published January 1st To see what your friends thought of this book, please sign up. To ask other readers questions about The Cluetrain Manifestoplease sign up. Be the first to ask a question about The Cluetrain Manifesto. Clueetrain with This Book. Nov 20, David rated it liked it.
On one hand I am a believer in the basic messages of the book. Corporations are shells, corporate speak is a joke, people cluftrain to be themselves and the web provides a platform to do so on a scale never before available. On the other hand the writing is arrogant. It comes off as we know better than the world and people who like to use spell-check or make decisions are sheep.
The following paragraph I read while on a plane. I wanted to absolutely scream after reading it but thought better as that may have put me in Guantanamo. Sometimes we run from our fallibility by being diletype. But doubt is the natural human state, and decisiveness ckuetrain more addictive than anything you might shoot into your veins — is often based on a superstitious belief in the magic of action. A professional memo obeys implicit rules such as one page is manifiwsto, no jokes, admit no weakness, spellcheck it carefully, and send it to as few people as possible.
The Cluetrain Manifesto by Rick Levine
Both of these are examples of the tone of the book. Either you are flying by the seat of your pants, going against the corporate grain or you are sheep. I don’t buy it and it made this book difficult on many levels. Its has a forced coolness, an arrogant take that is very hard to like even if you believe in the message. That being said I would recommend you read the book because it will remind you that you are human and to act like one.
There are some very good messages as well. Unfortunately the voice of the messenger is pretty damn irritating. I honestly thought it was a fiction book from the title, something along the lines of The Monkey Wrench Gang, perhaps. The primary thesis of the authors is that markets are at heart conversations, and that businesses will either enable the freewheeling conversations empowered by the Net, or fight a losing battle for control.
It really has been transformative. So what went wrong? While markets have indeed become more about peer to peer sharing, people themselves have become more like corporations. Successful businesses today support our social posturing, while gathering our data, as defined by every click, post, and geospatial movement.
Successful online personas, such as Kim Kardashian, harness the hall of mirrors to their manifuesto. In this manner, we market ourselves while allowing ourselves to be marketed. The damning thing about all of this is that the internet of yore — that wild, ecstatic beast — is still right here around us but we gild ourselves into gated, controlled, glossy realms like moths to bulb.
Oct 28, Artem rated it did not like it. Someone, thought it was a good idea to craft a book out of all this … I certainly don’t. A few decent thoughts here but they should have cluetraim in a blog because the book, in totality, is painfully boring.
It’s too hostile, too repetitive, poorly amnifiesto the problem and offers very little toward a solution. Businesses will have to adopt and usefully intertwine themselves in a human-to-human conversation. Businesses can no longer be tall white towers with a controlled PR message; they need to dynamically permeate through countless forming cells of interaction.
Erring should be a safe practice.
People of earth…
Jun 20, Nabil rated it liked it. For someone to predict community centric organizations on the internet in is amazing.
Unfortunately the book itself ends up dry, as most of the examples are not relevant. Expanding on their website launched in actually, expanding on the book published that expanded on the websitethe four authors add additional commentary to their original work s and review how the Internet has changed business.
There are some good nuggets aboard this train. First, you have to get past the voices. Oh, the writers are very proud of their voices. They explain how humanity hid its voices for The Corporation. They explain how the Web will free voices – has freed voices – and h Expanding on their website launched in actually, expanding on the book published that expanded on the websitethe four authors add additional commentary to their original work s and review how the Internet has changed business.
They explain how the Web will free voices – has freed voices – and how if you don’t find A Voice and talk in A Voice, then your business will fail. Perhaps they’re making up for lost time for their many years of hiding their voices. The voices must be stretched to check for their limits – the same way a year-old at his college reunion tries to tailgate the same way he did as a senior.
You must also get through the tone, which can rail against business the same way a jilted lover proclaims all the failures of his or her beloved. At times, the authors strike a tone similar to teenagers who sneaked into the office, turned on the P. That said, I’m convinced that markets are conversations. I’m convinced that conversations sound humans, and that ignoring those conversations means missing opportunities. I’m convinced that hyperlinks mean that networks can be as powerful as hierarchies within organizations.
That smart companies can connect conversations that occur inside and outside the corporate firewall. That one of the changes wrought by the Internet and the World Wide Web is the lack of scarcity. That this abundance and this connectedness offer unique possibilities and challenges for all of the “people of Earth” – business and market. So don’t misread my warning about voice and tone. Set those aside as you read it.
This book offers four viewpoints eight, now, with the new chapters and forward of how to use the power of the Web to listen and to speak with your customers. Oct 21, Kurt Gielen rated it it was amazing. I have no idea what the long term impact of this book is going to be on my life as I just finished it. I do have a gut feeling it is going to be very profound.
What I can say is that it has already made an impact in the short term in that I redefined my job role because of it. I used to be a Marketing Manager, now I “have and facilitate conversations.
It just happens to be through different communication channels. I now know why I always felt slightly frustrated. Because the corporate uniform never fitted me. So I also decided to trade it in for my personal uniform, which is going to be much looser, I can tell you that.
More Johnny Cash then Italian designer striped shirts. All Facebook and Twitter, no PR. I still enjoy the corporate world, I’m enjoying it my way from now on. I’ll let you know how the corporate world is going to enjoy me and my new ways.
Being 10 years old, some people have written similar books, but what makes this one stand out is the tone. The authors truly speak in their own, distinctive voices and that’s what makes it a very personal book. A lot of the books that came later have tried to make this manifesto into Management blabla.
Which if you read and nderstand the book is a contradiction. And probably why I never enjoyed those books so much. If you work for a corporate organization read this and apply it to your job. If you are a consumer, read this and use it to expand your awareness and use the messages within the book to give you back control as a consumer.
Probably one of the quintessential collaborative works of the Internet age. Long before Web 2. What makes this 10th anniversary edition so exceptional is the return these authors make to re-examine their original work. Having read the book I can now count myself as one of the many who say “Cluetrain verbalized a sentiment I’ve had for many years in a way that just made simple sense. For people who can’t imagine that a book can make so much sense allow me to quote a popular movie: